1279: Planning the Second Phase of Your New Business at the Start with Peter Gillett Founder and Owner of Zuant and Marketpoint
Peter Gillett created the world’s first web-based CRM system for Lucent in the ‘90s. CRM, lead gen and follow-up are still the Marketpoint focus and its call center network around the globe. Clients include ADP, Verizon, Volvo, and many others across all industries from offices in London, LA and New York.
“plan the second phase of your new business at the start. Don’t get carried away by all of the excitement of starting that new business. Actually design what that second phase is going to look like, what is it going to cost. Put various models together, even if it’s on the spreadsheet of worst take up and the absolute best dream take up of your product or service and look at what the total size of your target audience is, what it is going to take to service them to deliver your product or service and then plan your budgeting, financing based on the second phase not just on the start-up. And that will give you the best chance of getting through into phase 3 and success beyond”…[Listen for More]
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