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The Alignment Podcast

The Alignment Podcast

Business:Management & Marketing

Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell

Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell

2019-02-27
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This episode I speak with Mike Russell, content marketer at Pivotal Writing. Mike helps marketing leaders at enterprise SaaS companies ignite more sales conversation by utilizing customer success stories.

In our conversation we discuss:

The best way Marketing can align with Sales to produce better content

What content must achieve to be relevant to the modern buyer

The process you must follow to produce aligned messaging which can lead to higher value sales conversation with buyers

When you should audit your current content library

Additional Resources:

PivotalWriting.com

Connect with Mike on LinkedIn or Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS

view more

More Episodes

EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta
2020-09-22
EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
2020-06-17
EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler
2019-11-13
EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.
2019-10-30
EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza
2019-10-23
EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges
2019-10-16
EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington
2019-07-25
Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
2019-07-10
EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall
2019-07-03
EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci
2019-06-12
EP. 35 - The Future Of B2B Marketing w/ Joel Harrison
2019-06-05
EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen
2019-05-29
EP. 33 - Should We Kill The Marketing Qualified Lead? w/ Peter Isaacson
2019-05-15
EP. 32 - Can We Automate The Trust Building Process? w/ Andy Paul
2019-05-08
Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w/ Ryan Rhoten
2019-04-24
Ep. 30 - Data Tells You Everything Buyer's Won't w/ Antwoine Flowers, Ph.D.
2019-04-17
Ep. 29 - Influencers Significantly Impact the Sales Process w/ Colleen Francis
2019-04-10
Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette
2019-03-13
Ep. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford
2019-03-06
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