Ep. 18 - How To Align Multinational Sales and Marketing Teams w/ Iris Chan
This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter president in Australia.
In our conversation we discuss:
Effective strategies for aligning a multi-national sales and marketing team
The concept of co-creation between Sales and Marketing
A significant marketing insight that is missing from a lot of lead generation efforts
How to know if an account-based strategy is appropriate for your business.
Additional Links:
ABM Growing Up Fast: 2017 Benchmark Report (article)
Connect with Iris on LinkedIn or Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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