Mastering the Business of Yoga
Business:Careers
Stacy Dockins on Studio Ownership, Running Retreats & Writing a Book
This week on the podcast I am joined by Stacy Dockins. Stacy is a yoga teacher, studio owner, retreat leader, and the author of Embodied Posture.
Stacy has always been fascinated by the science behind musculoskeletal functionality and physical and mental wellness. She has dedicated over 25 years of her life to studying the human body and teaching yoga and now leads wellness retreats in Texas, Thailand, Bali, and Costa Rica, with her husband, Dave.
Stacy recently developed her first book, Embodied Posture, which empowers readers to align yoga postures to best suit one’s uniqueness. This innovative approach shows teachers and students how to critically approach postural alignment, lending practical information that can be applied immediately to the mat.
In addition to co-owning Yoga Project studios with her husband, Stacy also continues to educate others in mindfulness-based meditation, breath work, and self-inquiry through courses taught on edx.org.
On this episode of the podcast, Stacy shares how she has developed a thriving yoga business, tips for leading successful retreats, the process of writing a book, as well as business lessons she's learned throughout her career.
Enjoy!
I am very excited to announce a brand new partnership with Punchpass! Punchpass is a booking software that lets you effortlessly manage your customers, the passes they purchase, and the classes they attend. It's the simplest, most flexible tool you'll find, and you get exactly what you need without the headache. They offer three plans so you don't have to pay for features you don't use, and on top of that, they have top notch customer service -- go ahead & give their free trial a try to see for yourself! With Punchpass, you can focus on the business you enjoy, and let them take the hassle off your hands. One of the things that I love most about Punchpass is that they are a small business just like you, and they are made for you. Head on over to https://punchpass.com/mbom to start your free trial today!
The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze.
Do you have regular private clients? Make life easier with AUTO-PAY. Forget about remembering to Venmo. Use auto-pay to enable repeat payments and keep calendars in sync with classes. Google Calendar integration automatically updates teacher and student classes when you make changes
It's STILL just your yoga; teachers add classes, students add teachers, and teachers and students stay connected.
Find FavYogis on your app store and use code MBOM.
Most wellness professionals struggle with creating a website and a digital presence, so OfferingTree created easy to use software that guides yoga teachers through the process in about 30 minutes. That's right, you can have a beautiful mobile responsive website in 30 minutes! OfferingTree's website tools allow teachers to put their class schedule on their own branded website and allows their students to book classes and even pay online. It also supports one on one appointment booking. Your OfferingTree website will have a whole host of other tools to help you be a successful teacher like newsletter and a blog, website traffic analytics, search engine optimization, client communication tools and more. OfferingTree really does make it simple to have a website and takes care of the tech side of teaching. So if you've been putting off creating a website because you think it will be a headache, you should really give them a try. To get started on your website today go to `offeringtree.com/mbom` and receive 50% of your first three months. When I created a site with OfferingTree I was pleasantly surprised at really how easy it was. I had a website that really looked professional in less than 30 minutes! Again, check out `offeringtree.com/mbom` to receive 50% off your first three months and create your new website today.
Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills.
What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is…. Ron Medlin and his team at www.getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.
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