59. How to Market to Mums, the World’s Most Powerful Consumer, with Katrina McCarter
Mums are the powerhouse of our economy – they’re responsible for more than 80 percent of consumer spending. So, how can dental practices make sure they’re marketing effectively to mums? In this episode, I chat with the author of Marketing to Mums, Katrina McCarter. Katrina is a trailblazer and expert strategist in the field of selling to mums, Australia’s most ... Read more...
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