EP: 28 Unconventional Media Marketing with Jason Caliri

Jason Caliri has a strong background in marketing. He has 15 years experience in media working for CBS Radio and Clear Channel (now IHeartMedia). A friend that still works in radio was working with a Vision Auto Group and asked Jason to give them some marketing advice. He started working the showroom floor of Vision’s Nissan store and was having marketing meetings with the management team there. After coming from a NADA meeting the owner of the dealership, starting implementing some of the marketing advice from Jason.

They started with one store and making little changes, that caused the store to go from 50-60 new and 30-40 used cars sold per month. In 7 short months, the store became #1 in the district with 150 new cars sold and 50-60 used. Part of the success was partnering with radio, not just paying for ads but getting Djs to actually talk about the dealership live on the air.

The Keys are to focus on who you are trying to reach and focus on the market. Create content for the DJs, and it will be broadcasted to your social media, the Djs social media, and the station’s social media. Just like that, your dealership has touched more people.

Jason Caliri has been in the Automotive Industry for the last 10 years and is a wealth of marketing techniques. Tune in as Jason Caliri gives us some marketing nuggets and a preview of what to expect at  Internet Sales 20 Group #13 in Houston, November 11-13, 2019