129: What to do when a good Google Ads campaign goes bad?
Episode sponsor:
Get a free custom proposal - Directive Consulting
Show notes:
Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go bad all of a sudden, and what you can do to fix it. Enjoy!
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Resources:
PSP Insider
Google Tag Assistant - Tag Assistant Help
Rising Cost Per Click But I Didn’t Change My Bids - Rothman PPC
Use auction insights to compare performance - Google Ads Help
Stay ahead of the pack with the Competition tab in Bing - Bing Ads Blog
Show Notes - Paid Search Podcast
Work with Jason - Rothman PPC
Work with Chris - Chris Schaeffer
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