"Dreams shouldn't be sensible." In 2011, David and Clare Hieatt launched Hiut Denim in a small Welsh town that had been home to a jeans factory for 40 years. The Hieatts saw an opportunity to restore those lost jobs—and to do it in a way that fit with their ideas about building a sustainable business. In this episode, David Hieatt talks about taking the slow money; what it's like when a mega celebrity endorses your brand; and his efforts to reduce the environmental impact of a ubiquitous item of clothing.
Show Notes
A GQ profile of Japan's Kapital Denim - 1:26
Pure Blue jeans - 1:44
Meghan Markle - 2:39
For a great peek into the denim industry and its environmental impact, we recommend this episode of the Articles of Interest podcast - 2:57
David Hieatt - 3:18
Hiut Denim | Facebook | Instagram | Twitter - 3:20
A 2002 BBC story about the closure of the Dewhirst jeans plant in Cardigan - 3:58
Howies - 4:20
A selvedge denim explainer - 5:25
A story in the Independent about Meghan Markle wearing Hiut's jeans - 13:56
Denim Breaker Club - 17:52
No Wash Club - 21:46
Do Purpose: Why Brands With a Purpose Do Better and Matter More by David Hieatt - 24:35
The DO Lectures - 24:42
Create your
podcast in
minutes
It is Free