Minisode 41 You Looking to Expand With a Gym?
Why
separate the gym from your clinic for more than just money reasons? What to ask
a chiropractor or athletic trainer if one or the other will work in their
office. The questions are important.
Here's your host, Dr. Justin Trosclair. a doctor's
perspective, Minisode Episode 41. Well, if you're not following me on social
media, then you miss my birthday. I know, I'm hurt. But don't worry, you can
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freak swag and books. And I'll say thank you so much that way. All right.
Enough of that. But for real, I'm 37 now.
This episode is masters of fitness business as Josh Satterlee. I've had him
on the show. It'll be in the show notes. But I like what he was saying. So I
listened to a couple of different episodes of his don't think this might be the
last one about that type of topic directly with him won't be the last time I
probably talk about a clinic gym hybrid system in these Minisode just because
they have so much to offer. All right, let's do it.
He had high overhead at 13 employees. He goes it was doable.
But you had to have a manager to do it. All those personalities. And he and the
host were going back like yes, the overhead staff is your biggest expense. You
gotta manage this money we have too many people are just people that aren't
efficient. So is there a way to like replace them? Yeah.
Alright, so he trains several personal trainers or athletic
trainers with the SF Ma and really get their skills up so much that people
thought maybe they're a chiropractor as well, which is kind of good, because it
frees up the doctor to do more complicated cases and the things that we can
only charge for the adjustments. And so you can have somebody when you first
started in the office doing the rehab for you, you know, with Dr. Notes,
compliance with HIPAA and all that kind of stuff, it was still for you. Like if
they're that good at whatever it is that you're teaching.
It may not be SF Ma, you might be DNS, you might be
McKinsey, whatever it is basic floor exercises with balls and bands, whatever
it is that you're comfortable with and teaching, and they're good at doing.
That's what they can do for you. You know, that way, you don't have to do it,
there's a code for that. But what we're looking at doing is jumping into a
group class.
Now, these are outside of your clinic, that way, the
liability and the paperwork is less. Now you have a different contract, you
have a lot of like a gym contract with that and explicitly start saying stuff
like, you're not a chiropractic patient right now, this is a gym, it might be
in our building, but it's separate is different. And that reduces your
liability, no notes, no HIPAA, those types of things. And of course, you get
the revenue stream, which is nice.
Now, think about this, offering a gym membership group
classes, if you will, is a natural progression, because you got we got your
spine moving better, that's shutting off pain receptors, everything's
communicating, like it needs to move in joints, healthy joint, we got to
stabilize, and we strengthened it. And then office exercises and mile fashion
release techniques.
Now, what are you going to just send him to the gym? Because
what they found was similar people at a gym they're doing dealing with some
trainers that may not or may not be the most familiar with back pain recovery
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