New Products, New Trends, & Old Marketing Tactics

We talk with BLISTER senior bike editor, Noah Bodman, about Guerrilla Gravity’s modular designs; the emerging category of ‘Downcountry’ Bikes; whether ‘mullet bikes’ are just a fad; and whether the lingo used to market and sell bikes is in need of a refresh.

TOPICS & TIMES:

• Guerrilla Gravity’s modular design (1:55)
• Downcountry Bikes (8:27)
• Which bike categories are shrinking? (15:20)
• Mullet Bikes: just a fad? (17:04)
• Bike industry marketing lingo (20:22)

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