Advantages of Custom Label Art – BB044

The transition and advantages of having custom label art, with Jessica Clare of Cleophus Quealy I have worked with Cleophus over the last couple of years, and we just moved from a "wine" style label to doing custom artwork for each bottle release. There are advantages and disadvantages to both approaches and I was also curious about the timing and positioning to start creating custom labels for a smaller brewery. Some key talking points: Why using 750ml bottles work well for their brewery and branding "Wine" style labels, just changing the name for each label Why uniform labels cause confusion to customers Does a membership club influence labels and beer release strategy? When is it the time to create custom labels for each release? The photogenic aspects of labels, social media and marketing imagery. Merch tie-ins from label artwork Collectibility, or creating a series of label art Building buzz and selling more bottles by releasing more than one beer at a time.