Two-Brain Radio: Covering the Sport of Fitness With the Buttery Bros

Two-Brain Radio: Covering the Sport of Fitness With the Buttery Bros

On this episode of Two-Brain Radio, Sean Woodland talks with Heber Cannon and Marston Sawyers, better known collectively as the Buttery Bros.

Heber and Martson have been involved in CrossFit and the Sport of Fitness for ten years, bringing you the action and taking you behind the scenes of the CrossFit Games, Regionals, Invitationals and more. They were instrumental in the creation of four of the top 100 best-selling documentaries on iTunes while they were working at CrossFit Inc.

Now, they're out on their own, creating more great content around the CrossFit Games season. They talk about how they got started making videos for CrossFit, the challenges they faced while creating their documentaries, some of their most memorable moments from the past 10 years—and how they turned Buttery Bros from dream to reality.

Links:

https://www.youtube.com/channel/UCp00ppkfPFBUTiiNNd8kS9Q
https://butterybros.com
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX

Contact:

Instagram: @butterybros

Timeline:

2:31 – How it all started: From knee rehab and a Vanilla Ice documentary to covering the Sport of Fitness.

6:35 – Transitioning from highlight videos to feature-length films.

8:15 – The challenges of documentary filmmaking.

11:02 – It takes a village: the team behind the screen.

13:28 – Developing relationships with CrossFit Games athletes.

15:05 – After the CrossFit Inc. layoffs.

17:25 – Becoming businessmen.

21:18 – Producing content outside of the CrossFit umbrella.

24:01 – From dream to reality: financing the Buttery Bros.

25:42 – The 2019 Reebok CrossFit Games? Or Game of Thrones?

27:21 – Adapting to the story you’re dealt.

30:18 – The time Sam Briggs bit off a beer cap and other highlights from a decade of CrossFit Games coverage.

33:02 – When Marston outran Mat Fraser at the CrossFit Games.

34:41 – The meaning behind the madness.

37:20 – The future of the Buttery Bros: See you in Aruba.