How Cognitive Biases affect media consumption - Dan Monheit
Get all links mentioned in the episode here: http://bit.ly/96-dan-monheit
Skip through the episode:
01:17 - Introduction
04:15 - Podcast setups
06:01 - The Benjamin Franklin Effect
07:52 - The Six Second Film Festival
15:23 - Indulging in curiosity through multiple projects
17:39 - Real Big Things, running events
20:53 - Ad agencies and the value of brands
26:12 - The future challenges in media
30:33 - What hasn’t changed in media
33:24 - Behavioral economics in advertising
37:45 - Cognitive biases
45:01 - Applying and understanding biases
48:01 - Growing a small agency
55:47 - Differentiation between co-founders
01:01:08 - Leaders he respects in the ad space
01:02:14 - Exercise routine
01:02:43 - If he had to do a Real Big Things talk on something different
01:04:21 - What is obvious to him, but not to others
01:05:15 - A quote he lives by
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