When disaster strikes, it takes a cadre of people, organizations, and businesses mobilized together to bring a community back to scale.The American Red Cross has engaged businesses in innovative ways to be part of the relief and preparedness efforts. Working together, businesses not only step up with the traditional in-kind and/or financial support needed, they are there to share ideas and solve problems with their expertise and infrastructure. In this audio interview, host Karl Matzke, a Stanford Graduate School of Business alumnus and volunteer first responder, speaks with Joe Becker, the Senior Vice President of Disaster Services at the American Red Cross, who explains how partnerships with businesses can bring resiliency back to a community after disaster — to achieve the ultimate goals of meeting human needs in time of crisis and to return things to normalcy.
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