Episode 8: Raechel Lambert, Ex-Intercom and now a Partner at Olivine, on making hard choices as a product marketer
Power Quote: "Change Before You Have To"
Personal Story and Lessons: "You must slow down now so you can go faster later"
Raechel shares a story from her days at Intercom. Raechel felt a misalignment festering as the team was getting closer to a launch. She took it upon herself to convince the VP of Product to delay the launch, which in the hindsight turned out to be the right decision!
Closing Takeaway: "Sales is an incredible resource for product marketers"
You know very well that sales is an incredible partner for marketing (that's why we are grateful to have you as our podcast listener!). Listen to Raechel's top 3 reasons why and how she partners with sales.
Resources:
The Essential Product Marketer’s Guide - Grow your B2B SaaS product with this self-guided course created by go-to-market leaders in tech. Learn more at olivinemarketing.com/course
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