#011 - Mario Sorribas Fierro - A storyteller by heart.
Owner of Storyteller & CO and newly Professor for Storytelling, Design thinking at two online Universities.
We met in the summer of 2019 at the IoT Week in Aarhus DK where I got very curious about him and wanted to know more. For a good reason as this episode shows.
His favourite colour as a kid was yellow like the banana and other tasty fruits. Now as an adult he sees himself more like a chameleon that adapts to the situations. Like a good diplomat.
Mario is a great storyteller and lets us in into many of his secrets.
He gives us his best tip on become a good story teller. And how to avoid to loose the attention of your listeners. Learn to listen first, then understand your customer, their feelings and thinking and then write the story.
A great example on how a corporation can use storytelling right to grow their business is from Booking.com and their 2018 campaign in Spain. They were running two spots. One for extroverts and one for introverts. Neither group realised that Booking.com was running two completly different commercials at the same time. As both felt attracted to one of them and ignored the other one. To understand the “Targeted communication” better, you can watch "Brexit: The Movie (2016)".
We furthermore learn what it means to be creative and how to get into the right state of mind. What advice he should have been taking long ago and what he would change in the school system and why.
Call for action:
Go regular out for a 1hr walk in nature. Once a month, a week or every day is up to you.
Choose your favourite place, be it at the seaside, up the mountain or in the forest. Find a place you enjoy and stay there in silence. This helps you to connect with nature, the environment and yourself.
When you connect to yourself you’ll find doors that open up and reveal things and ideas that want to come out.
When you come home after 1 hour you’ll be a different person than when you left. And you’ll feel more creative
Links:
Webpage: http://www.mariosorribas.com/
Blog: http://storytellingdigital.com/
LinkedIN: https://www.linkedin.com/in/mariosorribas/
Brexit: The Movie (2016): https://www.imdb.com/title/tt5724616/
Fat Albert and the Cosby Kids:https://www.imdb.com/title/tt0068072/
Create your
podcast in
minutes
It is Free