AMZPPC 47: How to Advertise Commodity and Unique Products with Lukas Matthews

On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den!

Episode Highlights:

2:50 About our guest Lukas Matthews

5:45 Commodity vs. unique products

10:55 Goal-setting for commodity products

13:30 Aim for discovery instead of sales for unique products

16:50 When to use a laser or a shotgun for your keywords

21:30 Controlled vs. uncontrolled clicks

22:53 Find keyword trees for commodities

24:25 Long-tail, niche keywords are better for unique products

27:55 Saturate everything above the fold

29:00 The real value of Lightning Deals & coupons

34:20 Find Lukas at Twin Scroll Marketing

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