Download - Episode 42: Establishing a New Drug Therapy

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Pharmaceutical Executive

Science:Life Sciences

Episode 42: Establishing a New Drug Therapy

2019-10-17

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Pharm Exec editors interview Mark Glickman, Chief Commercial Officer of Esperion Therapeutics. Glickman discusses the overall cholesterol-lowering space and how it’s planning to add a new therapeutic option for patients, what it means to establish a new therapy in a statin-dominated market, market research approaches, and more.