Food for Thought Friday - Where Do You Draw the Line?

Food for Thought Friday - Where Do You Draw The Line?

Which is a better business decision: to lump all your specialty classes into your unlimited group rate or to charge for them separately? 

Though the former might seem like a great package when it comes to marketing, what it actually does is diminish the value of those services. At the same time, if you ever decide to stop offering a specialty class, your members will feel like they're now paying more for less.