Given the “mutation of television’s DNA” that reporter Jonah Weiner
describes in his fantastic New York Times Magazine article, The Great Race
to Rule Streaming TV, there is much we can learn about where the creative
economy is heading, how to stand out, and how to Pivot your own creative
projects.
This article is so juicy—so jam-packed with insights into where TV is
heading that parallels publishing, podcasting and product creation—that I
couldn’t resist jumping on the mic to do a point-by-point analysis of how
they might apply to our own creative projects in this experimental episode.
The article—and what we’re going to dive into together—spans a fascinating
swath of topics that I’ll help unpack. Everything from prestige content
versus quick bites, hyper-abundance and the atmosphere of plentitude,
infinite possibilities, unpredictability, celebrating fringe, “great-ish”
and the golden age of good enough, quiet time meetings, licensing versus
original content, hoarding, the great reclamation of content, perceived
barriers to entry, and preserving storytelling.
If it goes well, and you’re interested in these topics, I can even invite
Jonah to a follow-up interview for the Pivot podcast. :)
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