Bulls and bears, they're everywhere! No, we are not talking about a circus, we're talking about the markets! You may often hear the terms 'bull market' or bear market', or 'investors are feeling quite bullish at the moment'. In this episode we explore the terms 'bull' and 'bear'. Bull markets and bear markets are terms used to describe the overall sentiment of the market. A bull market being one that is in an upward trend, with investors feeling very confident about the future, and a bear market one in which the overall trend is down, and investors feeling rather pessimistic about the future. More importantly, we discuss what you can do in each market to ensure you maximising the returns on your money. In this episode you will learn: • The definition and charactersitics of a bull and bear market • Where the terms originated - it's not what you think! • The two most important tactics you can impliment in each market • What the Equity Mates boys are currently doing in this bull market
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