1373: How Small Change Pays off Big with Laurie Guest Founder and Owner of Guest Enterprises, LLC
An entrepreneur, keynote speaker and author, Laurie Guest is a “go-to-resource” for customer service excellence. For more than two decades, she has shared her practical point of view on customer service and staff development with audiences and companies across the country, blending real-life examples and proven action steps for improvement. Her latest book is The 10¢ Decision: How Small Change Pays of Big, presenting her most sought-after and impactful strategies to find and retain the best staff and highest-quality customers while delivering exceptional guest experiences.
“make sure your thinking the long game even if you don’t know you’re going to make it not. So for example knowing how you are going to capture your lead generation. So, if somebody kicks your tyre for whatever it is that you are selling and they show interest in any way… have you captured their name? Have you captured their email? Their phone number? Do you have a mechanism, a system in place to try and stay in touch with them? There is an old wise saying in sales, contact every 90 days until they buy or die. And I don’t know that’s necessarily true I think we can become menaces with that but the mentality behind it is don’t lose track of the people who are interested in you”…[Listen for More]
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