Episode 10: Martin Aguinis, a marketing lead at Google, on lean product and stories behind one of the most loved developer tools worldwide
Power Quote: "A big reason why many are struggling in business today is because they massively overvalue yesterday"
Daily Ritual: "Am I making this little kid proud?"
Martin practices this daily ritual and an incredibly powerful exercise where he looks at a picture of himself as a 3-year old toddler and asks "am I making this little kid proud?" He has been practicing this ritual for the past 10 years and arguably, it's been a key factor behind his amazing marketing career success!
Personal Story and Lessons: "Simple is often better"
Martin shares a product launch story and lessons learned during his time at university where he pioneered a ride-sharing app for fellow students.
Closing Takeaway: "Think about the 99%"
You most likely won't reach 99% of your users in-person when you hold a physical event or a launch. So think about how you would curate and recreate experiences for those folks.
Resources: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results written by authors and real estate entrepreneurs, Gary W. Keller and Jay Papasan
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