Beauty Pie founder Marcia Kilgore: 'We're telling everybody what cosmetics truly cost to make'

Serial entrepreneur Marcia Kilgore has no trouble calling out ineffective or unfair practices in beauty. "When you buy a $99 cream, you're probably getting something that's worth about $6," said the Bliss and Soap & Glory founder.

Tired of the markup that working with a retailer requires, Kilgore launched her latest project, Beauty Pie, a direct-to-consumer membership service. Customers pay monthly fees that then go toward buying products at prices much closer to manufacturing costs. "We're charging one-tenth of what a normal beauty company would charge," she said.

Kilgore joined the Glossy Beauty podcast to talk about her previous experience at Bliss and Soap & Glory, the typical Beauty Pie customer and the road to profitability.