Two-Brain Radio: From $260 in Ads to $5,000 in Front-End Sales With Rachael O'Donnell

Two-Brain Radio: From $260 in Ads to $5,000 in Front-End Sales With Rachael O'Donnell

In September 2017, Rachael O'Donnell took the leap: She quit her job as a clinical social worker and closed her private practice to open Grit and Grace CrossFit in Gorham, Maine.

Her social-work experience added tremendous value to what she had to offer as a coach, employer and leader, but she lacked the business skills she needed for her business to truly thrive. She was also uncomfortable with sales and marketing.

After joining the Two-Brain family, Rachael learned how to offload low-value tasks so she could focus on the business—and she gained a new perspective on marketing: It's just helping people who need it.

Links:

https://fortimedesign.com/
https://gritandgracecrossfit.com/

Contact:

https://gritandgracecrossfit.com/
Instagram: @gritandgracecrossfit

Timeline:

3:35 – Using CrossFit to quit smoking.

4:25 – From clinical social work to coaching CrossFit.

6:13 – How Rachael’s social-work background helps her as a coach and leader.

7:49 – Why “Grit and Grace”?

8:51 – Turning to Two-Brain after working 90-plus-hour weeks.

12:13 – The first payoff: getting time back and getting closer to Perfect Day.

14:52 – On hiring coaches.

18:28 – When evaluating new or potential staff, watch what they do, not what they say.

20:13 – Grit and Grace core values.

22:11 – Implementing core values into if-then scenario practice.

25:23 – Turning $260 in ad spend into $5,000 in front-end revenue.

26:53 – Leads are just people who need help.

28:24 – Overcoming discomfort with the sales process.

30:55 – The key to success: knowing when you need help.