Amazon has used the Flywheel Effect to create the amazingly successful company that it is today.
The concept of the Flywheel Effect was termed by Jim Collins in his book “Good to Great”. A flywheel is a massive metal disk, or wheel, that often weighs over 2,000 kgs. It takes a lot of effort to get started but once it starts to turn there are counter weights around the outside of the wheel but start to take effect and it starts to build momentum almost by itself.
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If you would like to chat about any of the concepts then you can visit www.ideastorm.co.za. You can also email me at lancepeppler@gmail.com.
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