Joel Goodrich got his start in real estate selling $100,000 condos. Now, 27 years later, he’s selling $40 million homes for tech professionals in the Bay Area. On today’s show, Joel discusses the business changes and strategies that helped him break into San Francisco’s luxury market. Listen and learn what it takes to position your business as a leader in luxury listings and how to market yourself as an expert on high-dollar homes. You'll also hear about the additional responsibilities that come with luxury listings, get predictions on where the real estate market’s headed, and more.
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