#106: How To Level-Up From Small Gigs To Massive Projects - With Brandon Rike of TNSN DVSN

As an audio engineer, you probably think in a very specific way… Along the lines of “this is what I do, and this is how I do it.”

But what if a client expected you to do a little something different from your regular routine?

That’s what happened to Brandon Rike, a merch designer turned creative director when Twenty One Pilots expected him to do all of their graphics work.

Now, Brandon consistently works with some of the biggest names in music…

Listen now to find out how Brandon’s go-with-the-flow approach helped him build a great business.

In this episode you’ll discover:

Why asking “why should anyone care” is important to the creative process How figuring out an artist’s motive gives an insight into their art that you can’t get any other way Why controlling the creative brand has let Brandon boost his clients’ careers How delegating work let Brandon focus on his family life Why Brandon’s goals evolved from mathematical (money) to serving his clients Why you should let your clients take you a little out of your comfort zone What inconsistent branding does to destroy a business Why one-hit-wonders had one hit… While other bands have lasting success How focusing on money can force you into poor business decisions How Brandon was able to turn his passion for art into a career

For full show notes, go to www.thesixfigurehomestudio.com/106

If you want to suggest a guest, an idea for the podcast or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com