Episode 11: Anna Cockell, Enablement at Envoy, on her transition from PR to the emerging role of "Enablement" and why she thrives

Power Quote: "Whatever anybody says or does, assume positive intent. You will be amazed at how your whole approach to a person or problem becomes very different."

Personal Story and Lessons: "Over-communicating is OK. It doesn't hurt to tell people one more time!"

Anna shares her story of rolling out a pricing change, inadvertently not keeping sales leaders informed and the key lessons she learned.

Closing Takeaway: "Celebrate the wins" of a unified marketing and sales team

BONUS TOPIC: Views on the emerging "Enablement" function in B2B technology companies and the three pillars: On-boarding, Ongoing Training and Process.

Resources: RASCI Model for cross-functional success: RASCI is an abbreviation for: R = Responsible - owns the problem / project. A = to whom "R" is Accountable - who must sign off (Approve) on work before it is effective. S = can be Supportive. C = to be Consulted. I = to be Informed

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