Grow Your Podcast Audience by Leveraging the Power of Video

Like we haven’t put you through enough by making you learn about editing, pushing you to get over your fear of speaking into a microphone, turning you into a social media ninja, and completely changing the way you see your show (high quality - growth mindset), we will turn you into a video diva in no time after convincing you that video should be part of your promotional campaigns. #whateverittakes.

☕️WHO IS YOUR FAVORITE HOST? VERONICA OR STUDIO STEVE. Let them know by buying them a coffee. ☕️Make sure you include who you’re buying the coffee for. These two divas are having a competition.😂

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Also make sure to come join us in our Facebook Group: Podcasting For Bosses

Number One: Why you should include video marketing in your podcast promotion?!

Increases engagement and it gives more exposure.

Here are some statistics and updates about video marketing in 2019:

The major social media platforms like Instagram, Facebook, Twitter, Linkedin, Snapchat, and TikTok favor video.

YouTube users upload 500 hours of video every minute worldwide.

55% of internet users watch videos online every day (Source: Digital Information World).

Videos shared on social media generate 12 times more shares and comments than text and images combined (Source: SmallBizTrends).

85% of Facebook videos are watched without sound.

Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata).

Instagram also offers video on demand through IG tv. Instagram latest addition to IG tv is IG tv series. IG tv series allow users to organize their videos in playlists.

Earlier this year Facebook changed its algorithm prioritizing video directly uploaded to Facebook instead of link-sharing. https://about.fb.com/news/2019/05/updates-to-video-ranking/. Facebook is favoring original content created in the form of video. Twitter also favors users creating live videos using its live video streaming periscope.

Number two: Live Streaming Videos. Why you should be recording your podcast live?

Live streaming videos take priority in social media feeds. Every time you go live using Instagram, Facebook, or Twitter, your followers are immediately notified so they can be an active part of the live streaming video.

Live videos take priority over VOD (videos on demand) because they are featured at the top of users’ feed or homepage with a live notification icon.

Number three: Video on Demand (VOD) . Why you should consider recording videos on demand?

Videos on demand are prerecorded videos that are uploaded to a system and are available to watch at the viewer’s convenience.

These videos fall into three categories: awareness, engagement, and education (depending on your show).

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