Ep 116 - How Indie Devs Can Use Paid Advertising

Andrew Pappas serves as your guest as he is interviewed by Simon Bailey, one of the team members of The Business of Indie Games, a virtual summit that happens annually and is scheduled for Dec 9 - 13, 2019.  In this episode, we debunk some of the myths of paid advertising, dive deep into strategies and how data collected can be applied to other marketing efforts used to promote your indie game.