The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
AMZPPC 53: What To Do When It's Time To Sell Your Amazon Business with Coran Woodmass
On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den!
Episode Highlights:
4:44 Introducing Coran, founder of the TheFBABroker.com
8:10 When is the right time to start thinking about selling?
10:53 Unoptimal times to sell
12:06 The mindset of value buyers
15:33 Strategic buyers in the Amazon niche
17:30 Does advertising play a role in the selling puzzle?
20:20 Reducing percentage of wasted spend
25:00 How do buyers view advertising expenses?
26:02 The diminishing value of ACOS
31:55 What to do if you have weak advertising margins
34:25 Breaking down your ROI channels
36:20 Businesses with significant advertising spend
39:14 Project your industry's long-term future
44:40 Pro tip: Think like an investor
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