1405: Knowing Why You Started the Business with Venkates Swaminathan Founder and Owner of Lifelaunchr Inc
Venkates Swaminathan (Swami) is the founder and CEO of LifeLaunchr, the world's first virtual college admissions coaching platform, and a member of the National Association for College Admission Counseling. Swami has been an executive in the education and technology industries for over 25 years. He has a M.S. from the University of Illinois, and a B.Tech from the Indian Institute of Technology Delhi.
“really think hard and spend time understanding what it is you really want to do and why you want to do this business. There will be lots… No matter what business you start and who the entrepreneur is there will always be times when it just feels difficult. And the thing that keeps you going is not that you want to make money, the thing that keeps you going in all those difficult times is knowing why you started the business. Did you start it because you want to make a difference in the world? Did you start it because you have a particular problem that you are really passionate about solving? So, understanding what problem you are passionate about solving I think that will keep you going through the difficult times… Know what that is and no it deep in your gut. And once you know it the solutions will show up.”…[Listen for More]
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