Supermodel Lily Cole on the Bcorps & Purpose

Lily Cole rose to fame as a model. She was the youngest model to appear on the cover of British Vogue, and was listed by French Vogue as one of the top 30 models of the 2000s. Her pictures, shot by some of photography's greatest names (think Tim Walker, Nick Knight, Steven Meisel) are some of the most memorable in the business, but these days Lily has other fish to fry.

An environmental advocate, actor, writer and filmmaker, she is also a social entrepreneur. She is the founder of Impossible.com, a B Corp that uses technology to solve social and environmental problems. It began as a platform for the gift economy and today, she says, is focused on "trying to use tech in a positive way, and doing that through collaborations."

In this lovely and intriguing Episode, we discuss Lily's love for nature and the ways in which that informs the work she does today. We talk climate change and the power of positive messaging. We get into frameworks for business with puropse, the need to rethink how we measure success and encouraging more women to enter the tech world. And fashion, natch. Don't you worry, we talk about that.

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