Episode 357: Nir Eyal: How to Hook Your Customers but Keep Yourself from Getting Hooked

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In today's episode, Nir shares how to create sticky products and why some products capture widespread attention while others flop. He also explains how to avoid distraction ourselves, so we can "finally do what you say you will do."