AMZPPC 55: A Data-Oriented Approach to Advertising in December

On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den!

Episode Highlights:

4:37 Seth's RPSB question

7:10 What do you do if RPSB isn't working?

9:15 Confirm that it's an anomaly

11:05 Amazon rewards campaigns with momentum

14:33 How our data works

16:45 December is bigger than Cyber Weekend

20:22 Does every day have the same performance?

22:50 An average yet strong first week

25:05 Holiday mania happens from December 10 -21

28:05 Strategies to capitalize on the pre-Christmas craze

30:45 The trailing, final week of December

32:30 A December week-by-week playbook

33:42 The 2 most important days of December

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Podcast edited by James Ede