Business:Entrepreneurship
How to Convert Clients With Landing Pages That Don't Suck
2019-12-16
The best digital ad in the world is only as good as what happens after you click it.
Do people get sent to your website? To an opt-in form? To a landing page?
In this episode of Two-Brain Radio, digital marketing expert Mateo Lopez breaks down why you need a landing page and what information it should contain to get the most conversions.
You'll learn about the benefits of third-party page builders who can help you track your conversion rates and optimize for mobile, how to organize page information to hold viewers' interest, what NOT to do on your landing page and lots more.
Links:
Incite Tax
Free Tools
Two-Brain Radio: How to Turn Prospective Clients Into Paying Clients
Two-Brain Radio: Killer Creative—How to Test Photos Photos for Facebook Ads That Convert Like Crazy
Contact:
mateo@twobrainbusiness.com
mike@twobrainmedia.com
Timeline:
3:35 – What should happen after someone clicks an ad?
4:29 – Third-party builders vs. DIY.
5:09 – Why you need a landing page.
7:31 – Why your website isn’t enough.
9:14 – Designing a call to action.
10:22 – Combating short attention spans.
12:04 – Long vs. short-form landing pages.
12:53 – Always be testing.
13:58 – What should go “above the fold.”
16:40 – Experimenting with subheads.
17:48 – When to hire an expert to create your media.
21:12 – Below the fold: What visitors should see when they start scrolling.
24:33 – How to get social proof.
25:51 – Outlining the client journey.
28:26 – Highlight the benefits of your offer.
30:08 – Show authority.
30:18 – Incentivize with scarcity.
33:10 – Kisses of death: What NOT to do.
36:16 – Don’t forget to collect contact info.
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