The case for influencers - Arron Shepherd

Arron is co-founder of The Goat Agency which is the fastest-growing agency in Europe and one of the most successful influencer agencies in the World. He and his co-founders set up the agency 4 years ago with their own money and now employ 130 people around the world and manage around 90 social media campaigns at any one time. Arron has a wonderful personal story and a very compelling pitch for his agency.

In this episode

• Arron’s entrepreneurial roots and creating something out of nothing
• The fear of not trying is much greater than the fear of failure
• Why more people should realise how hard being an entrepreneur is
• How they generated 2,000 responses from a £10 investment in their first influencer 
• What you do when 80% of influencer campaigns don’t work
• Why Arron loves the procurement department and he proves the return on investment of an influencer campaign
• The benefit of having no experience in your sector
• The importance of recruiting talent without experience
• How an influencer campaign can make your TV campaign more impactful
• How Content & Collaboration are the key to any campaign including B2B
• Arron’s vision to build the world’s largest creative agency
• Arron reveals his secret new diet

Follow me:

• Twitter | @uncensoredCMO
• LinkedIn

Contact me:

• Website | www.uncensoredcmo.com
• Email – jon@uncensoredcmo.com

Arron Shepherd

• Arron's Twitter
• The Goat Agency Twitter
• The Goat Agency