E01 - Building a Brand

Provenance, branded product, high value agriculture. How do we use Australia’s clean green image to break into new markets. Are differentiated products the way Australian agriculture is headed? We speak to some of Australia’s food innovators and leading brand founders about their journey to create sustainable signature brands in Australia and internationally and we speak with branding specialists about trends to watch. Featured in this episode:

David Blackmore – Blackmore Wagyu

Jodie Goldsworthy – Beechworth Honey

Frances Bender – Huon Aquaculture

Rob McGavin – Cobram Estate and Boundary Bend

Anastasia Lloyd-Wallis – The Retail Doctor Group

Helen Brown - BisnisAsia

EvokeAg – stay in the loop for the 2020 event