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The Shift Show

Business

163: 3 Pieces to Building Your Business

2017-03-19

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Day 1 was about positioning

Day 2 messaging and telling your story

Day 3 is 3 parts - building the awareness of your brand, building your authority - people don't automaticy trust you and show the transformation for your people. Showing them how you get them from that before piece to the after piece.

You have to first make a plan to get more eyes on your content. Then show them that you earn your trust - with free content. Don’t wait until they become a client to be helpful. Then in your messaging you have to show that transformation.

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