NCBA CEO Colin Woodall

This week’s guest on Open Mic is Colin Woodall, CEO of the National Cattlemen’s Beef Association. After serving for 15 years on the front lines for the beef industry in Washington, Woodall assumed the reins of the association last year. Consumer demand for beef has helped sustain cattle prices, but the industry is looking forward to an increase in export demand through new trade agreements. The Texas native says NCBA members will be more aggressive in defending themselves in the public eye about the positive attributes to the beef industry and are prepared for some long battles over tough legislative and regulatory issues.