Download - Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer

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The Freight Project Podcast

Business

Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer

2019-07-09

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On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.