TWM 169: Why Successful Global Campaigns Depend on Local Market Intelligence w/ Melanie Chevalier

Melanie Chevalier is the Founder & CEO at Creative Culture, a cross-cultural marketing & advertising consultancy based in London, U.K. With more than 15 years of industry experience in cross-cultural communications, my guest helps international brands and agencies successfully roll out their creative concepts and campaigns across borders.

Originally from France, Melanie has a background in foreign languages, marketing, advertising and economics. She started out her career as an Account Director at Textappeal, another London-based cross-cultural agency. In 2008, she launched her own consultancy, Creative Culture, which provides local market insights, cultural consulting, copy adaptation, copywriting, and brand positioning, among many other services.

Today, Melanie and her team at Creative Culture engage with a global network of about 2,000 experts in over 100 countries, and work with global brands such as Astor, Cointreau, Johnson & Johnson, L'Oréal Luxe, Maserati, Nokia, Orange, P&G, Rémy Martin, Sanofi, and Sony, among many others.

 

Links:

Creative Culture website Creative Culture on LinkedIn Creative Culture on Twitter Creative Culture podcast on SoundCloud Melanie on LinkedIn

 

This episode was sponsored by the Globalization and Localization Association (GALA).