Martin’s Famous Pastry Shoppe takes tech-savvy approach to increase bread sales

With the proliferation of blogs, social media and smartphones, consumers have a wealth of information at their literal fingertips, sometimes too much — or even inaccurate — information. On this episode of Since Sliced Bread, Julie Martin, social media manager for Martin’s Famous Pastry Shoppe, shares how the bakery is communicating on social media the healthfulness of its bread and the value the company found in connecting with its consumers. Hear her thoughts on how the industry can use these connections to educate consumers that not all carbs are bad.