Auspices of Agencies - Skilled Creative, Vixen Labs, Seedcube

Three of the world's leading digital agencies share their experiences in the world of voice, at the Project Voice 2020 conference.

Brandon Kaplan of Skilled Creative in New York tells us how Fortune 500s are using voice right now, and how voice is quickly becoming an essential component of larger marketing campaigns. We discuss data capture, marketing responsibility, voice SEO and much more.

James Poulter of Vixen Labs gives us an update on the state of play in the UK, and reveals some of the metrics that brands use to track the ROI of voice projects. He also launches Voice Masters, a new interactive training course.

Gaurav Kishore of Florida-based Seedcube shares his do's and don'ts for voice design, explains why he built his latest product to convert newsletters into audio, and reveals how fish tank management is being disrupted with voice!


Highlights

Available at http://bit.ly/voicetechpodcast-ep054 

Quotes from the show

[00:13] Is voice a place I can generate conversions?

[13:48] Voice is not on an island. Think omni channel marketing.

[35:39] What matters are not voice metrics but just straight content consumption metrics

Links to click

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