#75: Create Content That Kills, Craft Copy That Converts - Joey Percia
Joey Percia is the author of the acclaimed book “Why Do You Hate Money? A Fitness Marketing Guide to Create Content That Kills, Craft Copy That Converts, and Master the Science of Selling Without Selling Out”
Joey is a former fitness professional turned copywriter and marketing consultant. Over a decade ago, he started his career as a health and fitness professional. Now he writes, coaches, and consults with the some of the biggest names in the industry.
http://joeypercia.com/
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