EVM080 How to Approach Video Production with a "Strategy First" Mindset

In this solo episode, Ben gives us a sneak peek of his recently launched course, The Online Video Strategy Blueprint, by sharing with us the audio of one of the video lessons in the course about approaching video content production from a strategy-based mindset.

The Online Video Strategy Blueprint Course is intended for video producers and content creators who want to get better video results for themselves or their clients by being more strategic. Course enrolment is still open until February 14, 2019. To learn more about the course, please visit onlinevideostrategyblueprint.com and get a $100 discount if you sign up this week by using the coupon code: engage100

In this episode we cover:

• The traditional process of video production.
• 2 critical processes that should take place in an effective online video strategy - strategy design & strategy management.
• The 3 step process of a strategic approach to video - planning, producing, and implementing
• What is the video marketing sweet spot?
• Inverse rule to strategic budget productions - learning where to allocate and spend your budget.