Zenaida Lorenzo!
Zenaida is passionate about psychological research. While most research is considered boring to read and hard to understand, she is committed to making scholarly research insightful, actionable, and applicable to our daily lives.
She began her career twenty years ago in NYC as a marketing and sales executive. In 2004, she started her own business, which quickly generated millions of dollars in revenue. Because of her success, she was called upon to speak at conferences across the nation, and she found that participants would often ask to talk privately with her about their challenges, asking how they could experience success in their personal and business life.
At first, Zenaida turned to books written by experts, but she quickly realized that the experts were contradicting one another. She also realized she didn’t have the necessary foundation to point those who wanted answers in the right direction. She decided to return to school and dedicate her time to understanding psychological research. Interested in why some people succeed while others don’t, she first studied what creates expert performance. She then studied leadership, motivation, learning, and goal-setting.
She is in the process of publishing two books, one on goal-setting and the other on perseverance.
Find her at ZenaidaLorenzo.com and UnStopped.Life
What are they gonna talk about?:
1. Innoculation: how to talk to people about out of stock products, wait times, customer service issues.
2. The science behind Learned Optimism.
3. What she took away from the Mastermind Event in Florida this past weekend.
4. How her experience as a direct sales impacts her leadership training today.
5. What Monty and Zenaida really think of the law of attraction.
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