Episode 921: Protecting your company’s brand through trademarks, with Joey Vitale
Joey Vitale is an attorney and business strategist for thriving entrepreneurs. As the Founding Attorney of Indie Law, Joey works with small business owners to protect their passions and give them the legal foundation they need to thrive and make an impact. Outside of his firm, Joey provides courses, presentations, and workshops that focus on the legal issues that matter most: trademarks, business formation, copyrights, and contracts. While based in Chicago, Indie Law serves business owners all over the country.
What you will learn from this episode:
How wise mentorship and coaching from others helped guide Joe to follow his passion into a career in the business and coaching sides of hockey How Joe’s time at Penn State was capped by helping raise the largest single financial gift in the university’s history to establish Penn State’s hockey program How Joe’s book “The Power of Pragmatic Passion” has been a powerful networking and business development tool for his business How Joe defines a “pragmatic passion”, and why he believes passion alone isn’t enough to succeed How turning his “pragmatic passion” into a career has given Joe a deeper feeling of fulfillment and purpose What Joe’s “seven common sense principles” are, and how business leaders can integrate these principles into their leadership Why you should give yourself a quarterly or semi-annual “you review” evaluation of where you are in life and in your career Why purpose and passion can be incredible tools to help you get through the “grind” parts of your career Why convenience store brand Sheetz employs someone specifically to figure out how to put the company out of business five years from nowResources:
Website: https://indielaw.com/faq/ Free Indie Law guide to the four biggest trademark mistakes to avoid: https://indielaw.com/freeguide-1/ TESS Trademark Database: www.uspto.gov Instagram: www.instagram.com/joeycvitale/ Facebook: www.facebook.com/indielawfirm Facebook Group: https://www.facebook.com/groups/levelupyourlegalside/?source_id=306914809658065
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