How to Choose the Right Account Setup for STR Operators
“2020 is going to be the year of the professional host, regardless if you’re running one unit or if you’re somebody that’s trying to hit a hundred or a thousand units. All of it, the standards need to be world-class at this point. We have to truly treat even one unit as a real business.”
Eric Moeller is the creator of Cohost Mastery and the cofounder STR Legends Live. Today, Eric and I sit down to discuss our top takeaways from STR Legends Cartagena, describing the trend toward professionalism in the industry and the challenges around operations that all hosts share regardless of size.
Eric and I weigh in on how to approach your STR as a business, sharing Simon Lehmann’s challenge to define your values and align your messaging accordingly. Listen in for insight on how big brands are likely to impact the future of the STR industry and learn how YOU can benefit from the culture of sharing among the STR Legends community!
The Hosting at Scale Video Series
Four episodes, each feature one operatorExplore what makes them legend in spaceEric’s top takeaways from STR Legends Cartagena
Shift to professionalismOperations + people = greatest challengeThe evolution of operating in the STR space
‘List it and forget it’Listing optimizationApproach from business perspectiveHow to stand out as a host as competition grows
Determine USP (i.e.: standards, theme, etc.)Design messaging to attract ideal clientSimon Lehmann’s STR Legends Cartagena challenge
Describe your business in one sentenceWho are you and what are your values?The culture of sharing at STR Legends Cartagena
Authentic connection among communityValue openness, integrity and supportWhat we learned about the future of the STR space
Larger companies buy out midsize operatorsMust understand profitability to thriveEfficiencies of scale offer competitive advantageWhy vacation rental hosting is a hyperlocal business
Knowledge of area important in hospitalityOpportunity for small hosts (personal connection)Cohost Mastery
Airbnb Mastery Summit
Eric on LinkedIn
STR Legends
GPFYP on YouTube
STR Legends on Instagram
Y Combinator
Simon Lehmann on GPFYP EP308
Carmen Cartagena
Traction: Get a Grip on Your Business by Gino Wickman
Who by Geoff Smart and Randy Street
Sonder
Lyric
Vacasa
Email jasper@getpaidforyourpad.com
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